Secret to being “cutting edge” in IT

… is having 5% of market share.

Apple has proven this axiom time and again, by being a marginal niche product with the Mac but successfully maintaining the cutting edge, hip image verses the mainstream PC. (Latest example being the series of hilarious commercials where Tonight Show contributor John Hogman plays the stody PC characters against a hipster Macintosh.) In an interview with Newsweek, Gates railed against the over-simplifed comparison, perhaps for the first time not sparing any words about Apple. Quote:

“I don’t think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.”

Aside from the inevitable questions about the Mac/PC cultural divide, most of the interview focuses on actual comparisons of Vista verses available functionality in Mac OS X. Predictably the comments drew heavy fire on Slashdot and elsewhere on the blogosphere.


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